24 DAILY NEWS – The NBA Draft Combine incorporates a novel assessment method: Evaluating how well prospects direct-message models on Instagram.
Chicago — In a new twist to player evaluation, the NBA Draft Combine is now assessing how well top prospects can direct-message models on Instagram — testing whether college stars like Ace Bailey, Dylan Harper, and Kasparas Jakučionis have the social media finesse to succeed at the professional level.
Charlotte Hornets scout Cam Twiss explained that while some players look impressive on paper or shine in highlight reels, their private messaging game can be a different story.
“You might see them lighting it up on Instagram Reels, but when it comes to DMing at an NBA level, not everyone has what it takes,” Twiss told 24 DAILY NEWS.
What the DM Test Measures
Prospects are graded on:
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- Timing – when they send the first message
- Emoji form – strategic use of symbols and reactions
- Shot selection – whether they lead with charm or confidence
- Engagement skills – ability to maintain a conversation and earn replies
Some players are volume shooters, firing off 30–40 DMs a night, while others take a more selective approach, battling for every response.
Elite Competition in the DM Game
“These aren’t local college fans they’re messaging,” Twiss said. “These are professional-level models with global followings, established careers, and world-class block games. You need more speed and finesse than just a ‘What’s up?’ with an eggplant emoji.”
With models regularly receiving messages from NBA legends like LeBron James and Paul George, scouts believe the combine’s DM test could help predict how rookies might compete in the league’s elite social circles.
Stock Rising… or Falling
At press time, projected top pick Cooper Flagg was reportedly sliding down draft boards after being blocked by three Chicago-area models in a row during the evaluation process.
